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22 Sep 2014

‘Showtime’ for Wild Atlantic Way in Belgium!

Popular travel TV show showcases the Wild Atlantic Way to around 750,000 potential holidaymakers in Belgium

Some 750,000 Belgians are tuning in to Ireland and the Wild Atlantic Way right now – on one of the country’s most popular weekly travel shows, called Vlaanderen Vakantieland (meaning ‘Flanders on Holiday’).

Tourism Ireland and Fáilte Ireland invited VRT – a national Belgian TV network – to film along the Wild Atlantic Way this summer. The crew captured footage for four different episodes – which are airing this month in Belgium and are being watched by an estimated 750,000 viewers per episode. They filmed two well-known Belgian actors enjoying the relaxed pace of a holiday by horse-drawn caravan along Ireland’s Wild Atlantic Way. Popular attractions and sites set to feature in the various episodes include Croagh Patrick, Killary Harbour, Kylemore Abbey, the Burren, Cliffs of Moher, Slea Head, Skellig Michael, Baltimore and Kinsale.

The episodes filmed in Ireland are also being promoted by Tourism Ireland on its website,, by email marketing and social media activity; details about the Wild Atlantic Way and the places included in the various episodes will also be available on the Vlaanderen Vakantieland website.

Danielle Neyts, Tourism Ireland Belgium, said: “Tourism Ireland is delighted that this popular travel show will bring the spectacular Wild Atlantic Way to the attention of prospective holidaymakers in Belgium. The four episodes of Vlaanderen Vakantieland filmed here will be seen by hundreds of thousands of potential holidaymakers, all looking for ideas and suggestions for their next short break or holiday destination.

“Television and film are recognised as strong influencers for prospective holidaymakers and Tourism Ireland regularly works with TV and production companies around the world, to facilitate the making of travel and lifestyle programmes and films around the island of Ireland. The publicity value of TV programmes like Vlaanderen Vakantieland is incalculable – it is a great way of promoting Ireland in Belgium, helping to inspire prospective holidaymakers to come and experience the destination for themselves.”


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of almost €4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world.