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24 Oct 2014

‘Willkommen’ in Ireland for German business tourism buyers

Twelve decision-makers from leading German business tourism companies have been visiting Ireland this week – as guests of Tourism Ireland and Fáilte Ireland, in conjunction with Aer Lingus and Dublin-based destination management company, Event Partners.

The group includes senior representatives of companies involved in the MICE (meetings, incentives, conferences and events) industry in Germany, who are responsible for organising international conferences, meetings and large-scale incentive events around the world for their clients. They are here to discover more about the world-class facilities and accommodation on offer in Ireland, as well as the great experiences business delegates can enjoy here on the sidelines of their conference or meeting.

As well as a networking reception with Irish tourism companies, the group’s itinerary includes an opportunity to check out some of our top venues and hotels, like The Convention Centre Dublin, the Guinness Storehouse, Number 10 on Ormond Quay and the Marker Hotel. They enjoyed an afternoon of activities at the Powerscourt Hotel – including a chance to play the bodhrán and a hurling lesson. The group also sampled a ‘Wild Foods Master Class’ with top chef Evan Doyle at the BrookLodge and Macreddin Village and will take a ‘Fabulous Food Trail’ in Dublin over the weekend.

Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: “

Business tourism is an important, high yield sector and Tourism Ireland has an extensive programme of promotions under way in Germany, and elsewhere around the world, to grow this type of tourism to the island of Ireland. Familiarisation visits like this are an invaluable element of that programme to build awareness of Ireland among business tourism decision-makers. We are highlighting the world-class conference and meetings facilities available, as well as showcasing the great experiences delegates can enjoy in Ireland on the sidelines of their conference or meeting, interacting with locals and savouring aspects of our unique culture and heritage.”

German business tourism buyers try their hand at hurling, with Richard Phelan, Dynamic Events (right), in the grounds of the Powerscourt Hotel, Co Wicklow.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of almost €4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world.