Five leading South African tour operators are visiting Ireland this week, as guests of Tourism Ireland, in advance of attending the annual New Markets Workshop with tourism enterprises from around the island of Ireland in Dublin on Thursday (16 October).
The visit is being organised in conjunction with Fáilte Ireland, to encourage the visiting tour operators to extend the Ireland content of their existing programmes or to include Ireland for the first time in their 2015 programmes.
The tour operators’ packed schedule includes popular tourist attractions like the Guinness Storehouse, Powerscourt House and Gardens, the House of Waterford Crystal, Blarney Castle, the Rock of Cashel, Smithwick’s Experience Kilkenny and the Irish National Stud and Japanese Gardens.
Jim Paul, Tourism Ireland’s head of Australia and developing markets, said:
“Tourism Ireland is delighted to bring these influential tour operators to Ireland for the annual New Markets Workshop – which provides such an important opportunity for our Irish tourism partners. Fact-finding visits like this are a valuable element of Tourism Ireland’s overall promotional programme in emerging tourism markets like South Africa; they provide an excellent opportunity for us to position the island of Ireland as a ‘must see’ destination among influential travel professionals.”
Donnchadh Ó Ceallacháin, Waterford Museum of Treasures (second right), with South African tour operators Wihan Bester, Travel and Sport; Candice Perry and Elana Van Der Walt, both United Europe; Alexandra Nava, Travel and Sport; and Kathy Ridler, Bobcat Travel, at Reginald’s Tower, Waterford.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- By the end of 2014, we will have welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.ireland.com, available in ten different language versions for over 30 individual markets around the world.