Tourism Ireland invited 13 sales managers from leading GB group tour operator, The Albatross Group, to come to Londonderry this week, as part of a fact-finding visit to Northern Ireland.
The visiting group included decision-makers and managers from some of the brands within The Albatross Group – including Albatross Travel, Door2Tour and Scenic Car Tours – all involved in creating and selling wholesale packages to travel agents around Great Britain. The aim of the visit was to enhance their knowledge of Northern Ireland and really enthuse them about the destination.
Their itinerary – designed by the Northern Ireland Tourist Board – included Londonderry, with a walking tour of the city which took in the Tower Museum, the Guildhall and lunch with the Mayor. They then headed along the Causeway Coastal Route, stopping off at the Giant’s Causeway, Carrick-a-Rede Rope Bridge and Ballygally Castle before overnighting in Antrim. Their final day was spent exploring Belfast and included a visit to Queen’s University, Titanic Belfast, SS Nomadic and the Ulster Folk and Transport Museum.
Vanessa Markey, Tourism Ireland’s head of Great Britain, said:
"Tourism Ireland is delighted the managers from these important and influential coach tour operator companies have taken the time to come to Northern Ireland, to experience our tourism offering at first-hand. They have had the opportunity to see for themselves the high standard and variety which Northern Ireland has to offer visitors from GB, which will make the packages they put together much more relevant for their travel agent clients.
“Tourism Ireland is rolling out its autumn campaign right now in GB, targeting millions of potential holidaymakers for city breaks and rural holidays, highlighting what makes a holiday here unique and truly memorable. Our message is that there has never been a better time to visit, with great value and terrific things to see and do – and these sales managers have now had the chance to experience this at first-hand.”
Sales managers from The Albatross Group during a walking tour of Londonderry with tour guide Martin McCrossan (left).
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
- In 2013, an estimated 1.7 million overseas visitors visited Northern Ireland, delivering revenue of approximately £474 million.
- Tourism Ireland’s international website is ireland.com, which is available in ten different language versions for 30+ markets around the world this year.