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22 Oct 2014

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American travel agents check out Ireland

Two groups of leading travel agents from 18 different states across the USA have been taking part in fact-finding visits of Ireland, as guests of Tourism Ireland, American Airlines and Aer Lingus.

They were here to attend a B2B workshop – organised by Fáilte Ireland – with Irish tourism companies in Dromoland Castle.

 The travel agents – all representatives of top-producing American travel companies like Ensemble, Virtuoso, Signature Vacations and American Express – had the chance to experience the Wild Atlantic Way, as well as some of our top visitor attractions including Carrowmore Megalithic Cemetery in Sligo, Connemara and Galway city, the Burren and the Cliffs of Moher in Co Clare, King John’s Castle in Limerick, the Dingle Peninsula and the Little Museum of Dublin.

Alison Metcalfe, Tourism Ireland’s head of North America, said:

“We are delighted that so many of these influential travel agents took the time out of their busy schedules to come and visit Ireland. Familiarisation visits such as these are extremely important, as the travel agents get to experience at first-hand the wealth of things to see and do here for American holidaymakers. Our aim is to enthuse them about the destination and ensure that when they return home they are better equipped to advise their clients about Ireland when planning and booking their holidays.”

American travel agents with Hillarie McGuinness, Tourism Ireland (front, left), at King John’s Castle, Limerick.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of almost €4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world.