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10 Oct 2014

Showing off Northern Ireland’s “je ne sais quoi”!

Top fashion and lifestyle journalists from France say ‘bonjour’ to Northern Ireland - 2.4 million French people to read all about Northern Ireland

Glamorous images and fashionable stories about Northern Ireland will soon be seen by about 2.4 million people in France – following this week’s visit by top fashion and lifestyle journalists from France.

The French visitors – representing a number of popular, glossy magazines like Elle, Paris Match, Plume Voyages and Air France Madame – are here as guests of Tourism Ireland. The combined audience of their publications, including print and online versions, is approximately 2.4 million people – or potential holidaymakers for Northern Ireland – around France.

Their itinerary – designed by the Northern Ireland Tourist Board – includes Belfast, with visits to Titanic Belfast, the Cathedral Quarter, the Ulster Museum and St George’s Market, as well as an opportunity to dine in some of the city’s newest restaurants during Belfast Restaurant Week. They have also been taking in our spectacular Causeway Coastal Route, stopping off at the walled gardens at Glenarm and at Steenson’s Jewellery Workshop in Glenarm village, before spending time at the Carrick-a-rede rope bridge, the Giant’s Causeway Dunluce Castle – and dining (very appropriately!) at The French Rooms in Bushmills.

Tourism Ireland undertakes a busy publicity programme in France, and elsewhere around the world, each year to raise the profile of the destination – and visits to Northern Ireland for influential lifestyle and travel journalists are a key element of that programme. Fiona O’Mahony, Tourism Ireland’s head of Europe, said: 

“Tourism Ireland was delighted to invite these journalists to visit Northern Ireland. With about 2.4 million readers in all, this positive exposure will be invaluable – positioning Belfast and Northern Ireland as a highly desirable and fashionable place for French holidaymakers.

Publicity is a very powerful tool in promoting Northern Ireland in France, and elsewhere around the globe, so fact-finding visits like this are an important element of our activity; they are a really effective way for us to get positive exposure for Northern Ireland through the influential French media, helping us to showcase the superb tourism product on offer to millions of potential holidaymakers.”

French travel and lifestyle journalists with Anne Zemmour, Tourism Ireland (left), outside the French Rooms restaurant in Bushmills, Co Antrim.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
  • In 2013, an estimated 1.7 million overseas visitors visited Northern Ireland, delivering revenue of approximately £474 million.
  • Tourism Ireland’s international website is ireland.com, which is available in ten different language versions for 30+ markets around the world this year.

 

Previous Press Release

08 Oct 2014

Adventure journalists battle it out in Killarney!