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10 Oct 2014

Northern Ireland welcomes influential Indian group

Leading Indian tour operators check out our top visitor attractions

Tourism Ireland invited leading tour operators from India to come and experience some of the many things to see and do in Northern Ireland this week, in advance of attending a B2B workshop in Dublin.

The objective of the visit is to encourage the visiting tour operators to extend the Northern Ireland content of their existing programmes or to include Northern Ireland for the first time in their 2015 programmes.

The group’s itinerary – designed by the Northern Ireland Tourist Board – included a tour of Belfast, with a visit to Titanic Belfast, as well as a drive along the Causeway Coastal route, with stops at the Carrick-a-rede rope bridge and the Giant’s Causeway. The group completed their tour of Northern Ireland with a visit to Londonderry, to walk the city’s walls and take in some of the many historical sites.

Jim Paul, Tourism Ireland’s head of Australia and developing markets, said:

“Tourism Ireland is delighted to bring these influential tour operators to Northern Ireland. Fact-finding visits like this are a valuable element of Tourism Ireland’s overall promotional effort in emerging tourism markets like India; they provide an excellent opportunity for us to position Northern Ireland and the island of Ireland as a ‘must-see’ destination.”

The visit of the group is particularly timely following the launch of the new British-Irish Visa Scheme recently. Jim Paul continued:

“The introduction of the British-Irish Visa Scheme is really good news, making it easier than ever before for visitors from India and China to visit Northern Ireland and the island of Ireland. Given that visitors from these markets are travelling a considerable distance, and often want to include more than one destination on their itinerary, it makes sense to make it as easy as possible for them to visit both the island of Ireland and the UK on a single visa. We will be working closely with our colleagues in VisitBritain, to leverage the benefits of the new scheme in both India and China.”

Indian tour operators at Titanic Belfast with Nilam Patil, Tourism Ireland (front, right).

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
  • In 2013, an estimated 1.7 million overseas visitors visited Northern Ireland, delivering revenue of approximately £474 million.
  • Tourism Ireland’s international website is ireland.com, which is available in ten different language versions for 30+ markets around the world this year.

 

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