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03 Oct 2014

Northern Ireland provides backdrop for top German outdoor magazine

250,000 Germans to see stunning images of Northern Ireland in popular magazine

Almost a quarter of a million outdoor enthusiasts around Germany will see stunning images of Northern Ireland next spring, in Weitblick – a popular magazine produced by top outdoor equipment and clothing company, McKinley.

Tourism Ireland in Frankfurt invited the magazine crew – together with models and the McKinley clothes and equipment – to undertake a photo-shoot in Northern Ireland to showcase the McKinley spring 2015 collection. The resulting extensive spread will appear in the March 2015 edition of Weitblick. The magazine will be distributed through 800 Intersport stores around Germany, as well as in sports hall, cafés and gyms, and will be seen by almost 250,000 German sports enthusiasts – or potential holidaymakers for Northern Ireland.

Iconic sites along the Causeway Coast which are set to feature in the magazine include the Giant’s Causeway, Carrick-a-rede Rope Bridge, Dunluce Castle and Mussenden Temple. The spread will also feature various locations in Belfast, as well as Slieve Donard, Newcastle and Downpatrick in Co Down. The itinerary for the Weitblick team was created by the Northern Ireland Tourist Board.

The March 2015 edition of Weitblick magazine will also showcase Northern Ireland through photographs and a travel article with ‘touring tips’ highlighting some of the many things to see and do in Northern Ireland. And readers will also be encouraged to enter a competition to win a trip for two to Northern Ireland and take part in some of the many outdoor activities on offer here.

Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: “We are delighted that McKinley, a big outdoor brand name in Germany, has chosen Northern Ireland as the ideal backdrop to showcase its spring 2015 collection. We know that the readers of their Weitblick magazine are pre-disposed to enjoying the great outdoors and there is nowhere more beautiful than Northern Ireland to do just that.  

“Apart from the clothing photo-shoot, the accompanying travel article and photographs are another great way to highlight Northern Ireland to a German audience, helping to inspire prospective holidaymakers to come and experience the destination for themselves.”

Tourism Ireland has an extensive programme of promotions under way in Germany this autumn, to boost late-season travel to Northern Ireland. A major co-operative campaign has been running with Aer Lingus across Europe, promoting good value fares for the remainder of 2014 and early 2015; and a number of tourism companies from Northern Ireland and elsewhere from across the island will join Tourism Ireland in Offenbach in November, for a B2B workshop and networking event.

  Tour guide Petra Herrmann; photographer Bjorn Hanssler; Jennifer Kalestra, McKinley; and Jennifer Doerr, Intersport, during a photo-shoot at the Giant’s Causeway for outdoor brand McKinley’s spring 2015 collection.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
  • In 2013, an estimated 1.7 million overseas visitors visited Northern Ireland, delivering revenue of approximately £474 million.
  • Tourism Ireland’s international website is ireland.com, which is available in ten different language versions for 30+ markets around the world this year.