500,000+ Italians tuning in to Northern Ireland this week
One of Northern Italy’s top morning radio shows is broadcasting live from Belfast this week.
The popular radio station – Radio Number One – is linking its morning show ‘Gli inaffidabili’ (meaning ‘The Unreliables’) live to one of its presenters in Titanic Belfast, from 20 to 22 October, reaching more than half a million listeners across the Lombardy region of northern Italy.
Tourism Ireland arranged for the Radio Number One team to travel to Northern Ireland for the three-day broadcast, which sees presenter Grant Ballard explore the city’s music, food and culture – taking in the Titanic Quarter, a black taxi tour, a Belfast City Bike tour, the Oh Yeah! Music Centre and the Ulster Museum. His itinerary was prepared by the Northern Ireland Tourist Board. The Italian listeners will also hear Grant explore some of the Game of Thrones locations in Co Down and along the Causeway Coastal Route – interviewing various people working in our tourism industry along the way.
Niamh Kinsella, Tourism Ireland’s manager Italy, said:
“We are delighted to welcome this very popular radio show to Northern Ireland. Italians have a tremendous interest in cultures outside of Italy, so this live broadcast is an excellent way to showcase the fascinating music, culture and arts scene of Northern Ireland to potential visitors. The programme will also look back to the highly successful Grande Partenza of the Giro d’Italia and its legacy for Northern Ireland.
“Tourism Ireland has an extensive promotional programme in place in Italy this autumn, highlighting Northern Ireland as a wonderful holiday destination. These broadcasts will remind potential Italian holidaymakers that there has never been a better time to visit Northern Ireland.”
Sarah Melville-Watson, Titanic Belfast (centre), with Radio Number One sound engineer, Stefano Pignat (left), and presenter Grant Ballard, following the first live broadcast in Italy from Belfast.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
- In 2013, an estimated 1.7 million overseas visitors visited Northern Ireland, delivering revenue of approximately £474 million.
- Tourism Ireland’s international website is ireland.com, which is available in ten different language versions for 30+ markets around the world this year.