Targeting French luxury and business travellers for the island of Ireland
A small group of tourism enterprises from the island of Ireland joined Tourism Ireland in Paris, for a special business tourism promotion targeting high net-worth business travellers in France.
The workshop event, organised by Tourism Ireland, took place at the Hôtel Napoléon in Paris – with the companies from the island of Ireland meeting and doing business with around 60 decision-makers from French businesses involved in luxury travel and the MICE (meetings, incentives, conferences and events) sector.
Fiona O’Mahony, Tourism Ireland’s head of Europe, said:
“This type of event provides an excellent platform for Tourism Ireland and our industry partners to showcase the superb luxury tourism product on offer around the island of Ireland – from our boutique hotels, castles and luxury resorts, to our rich culture and heritage, and not forgetting our world-class golf – ensuring the island of Ireland is ‘top of mind’ for these influential decision-makers when recommending destinations to their clients.”
Tourism Ireland and Siobhán Butler, Adams & Butler, in Paris at a luxury and business tourism workshop organised by Tourism Ireland.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of almost €4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.ireland.com, available in ten different language versions for over 30 individual markets around the world.