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15 Oct 2014

Ireland says ‘bienvenue’ in Paris

Targeting French luxury and business travellers for the island of Ireland

A small group of tourism enterprises from the island of Ireland joined Tourism Ireland in Paris, for a special business tourism promotion targeting high net-worth business travellers in France.

The workshop event, organised by Tourism Ireland, took place at the Hôtel Napoléon in Paris – with the companies from the island of Ireland meeting and doing business with around 60 decision-makers from French businesses involved in luxury travel and the MICE (meetings, incentives, conferences and events) sector.

Fiona O’Mahony, Tourism Ireland’s head of Europe, said:

“This type of event provides an excellent platform for Tourism Ireland and our industry partners to showcase the superb luxury tourism product on offer around the island of Ireland – from our boutique hotels, castles and luxury resorts, to our rich culture and heritage, and not forgetting our world-class golf – ensuring the island of Ireland is ‘top of mind’ for these influential decision-makers when recommending destinations to their clients.”

Tourism Ireland and Siobhán Butler, Adams & Butler, in Paris at a luxury and business tourism workshop organised by Tourism Ireland.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of almost €4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world.