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13 Oct 2014

Ireland is ‘wunderbar’ for German tour operators!

Thirty-five of the top coach and group tour operators in Germany are visiting Ireland this week, as guests of Tourism Ireland.

They are here to attend a networking event with Irish tourism companies in Galway, today (13 October), and to take part in a fact-finding visit of Ireland – to encourage them to include Ireland as a new destination in their 2015 programmes or to expand the Ireland content of their existing programmes.

The group’s itinerary – designed by Fáilte Ireland – includes key attractions like Strokestown Park, Donegal Castle, Slieve League, Drumcliffe, the Foxford Woollen Mills and Clonmacnoise.

Zoë Redmond, Tourism Ireland’s manager for Central Europe, said:

“Tourism Ireland is delighted to bring these influential tour operators to Ireland. Fact-finding visits like this are an important element of our overall promotional effort in Germany, providing an excellent opportunity to showcase the many things to see and do in Ireland to key travel decision-makers.

“Tourism Ireland is rolling out its autumn promotional campaign right now in Germany, targeting millions of potential holidaymakers for city breaks and rural holidays, highlighting what makes a holiday in Ireland unique and truly memorable. Our promotions include a major focus on the Wild Atlantic Way, as well as the great value and terrific things to see and do here – and these coach and group tour operators have now had the chance to experience this at first-hand.”

Christian Ruebel, Tourism Ireland (right) with German coach and group tour operators at Yeats’ Grave in Drumcliffe, Sligo.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of almost €4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world.


Previous Press Release

10 Oct 2014

Northern Ireland welcomes influential Indian group