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31 Oct 2014

Ireland does the business in Munich!

Business tourism promotion targets German business travellers for the island of Ireland

Thirteen tourism companies from the island of Ireland were in Germany this week, taking part in a B2B workshop and networking event in Munich – organised by Tourism Ireland to highlight the island of Ireland as a world-class conference and business tourism destination.

At the event, the delegation from Ireland had the opportunity to meet and do business with around 50 senior representatives of companies who are based in southern Germany and involved in organising international conferences, meetings and large-scale incentive events around the world for their clients.

Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: “We are delighted that so many of these influential German business tourism buyers have taken the time to meet with our tourism partners from Ireland, to hear about some of the superb facilities we have to offer. Business tourism is an important, high yield sector and Tourism Ireland has a busy programme of promotional activity in place to grow this type of tourism. Our promotions are highlighting the ease of access to Ireland from Germany, as well as the good value rates available for meetings and conferences.”

Business tourism is the most lucrative form of tourism, with visitors travelling here for business purposes spending about 2.5 times more than the average visitor.

  Taking part in a business tourism workshop and networking event in Munich, were (front, l-r) Aoife O’Loingsigh, Tourism Ireland; Michelle Blake, The Marker Hotel; Michelle Murphy, Kerry Convention Bureau; Karen Kelly, Druids Glen Resort; Susan Sheehan, Clyde Court Hotel; Ronan Flood, Advantage ICO; Evelyn O’Sullivan, Cork Convention Bureau; John Callely, Teeling Whiskey Company; Róisín Gaffney, Fáilte Ireland; and (back, l-r) Melita Williams, Bespoke Northern Ireland; Matti Reuter, Royal Marine Hotel, Dún Laoghaire; Stephanie Hughes, Ballsbridge Hotel; John Callely, Odyssey International; and Brian Miley, Muckross Park Hotel & Spa.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of almost €4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is www.ireland.com, available in ten different language versions for over 30 individual markets around the world.