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20 Oct 2014

Ireland – ready to do business in Las Vegas

Thirty-one tourism enterprises from around the island of Ireland travelled to Las Vegas to join Tourism Ireland for this year’s IMEX America.

Now in its fourth year, IMEX (International Meetings and Events Exhibition) America is an important event targeting decision-makers in the lucrative MICE (meetings, incentive, conferences and events) industry. Almost 3,000 buyers from North America, and elsewhere around the world, attended the three-day show – which provided valuable business and networking opportunities for the participating tourism operators from Ireland.

Alison Metcalfe, Tourism Ireland’s head of North America, said that there was very good interest in the island of Ireland as a conference and incentive destination at this year’s IMEX America. She said:

“IMEX America is an important platform for Tourism Ireland and our partners to showcase the world-class conference, meetings and incentive facilities on offer right around the island of Ireland. Overall, business sentiment at the show was very positive, with interest in Ireland for conferences and incentive travel remaining high and advance business for 2015 looking good.”

Business tourism is the most lucrative form of tourism, with visitors travelling here for business purposes spending about 2.5 times more than the average visitor.

-ENDS-

Further media information:
Sinéad Grace, Tourism Ireland
Tel: 087-685 9027

Notes to Editors:

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of almost €4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  •  Tourism Ireland’s international website is www.ireland.com, available in ten different language versions for over 30 individual markets around the world.
     
Paul Carnell and Niamh Burns, both The Convention Centre Dublin; with Billy Condon, Tourism Ireland, at IMEX America in Las Vegas.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of almost €4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is www.ireland.com, available in ten different language versions for over 30 individual markets around the world.

 

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19 Oct 2014

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