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28 Oct 2014

French journalists find the ‘write’ stuff in Dublin

1+ million people in France to read all about Bram Stoker Festival and Ireland

A group of top French journalists have been visiting Dublin and Dublin’s Doorstep – as guests of Tourism Ireland and Aer Lingus.

The group was made up of writers representing various French travel and lifestyle magazines and websites, as well as a regional newspaper, with a combined audience of around 1.1 million readers – or potential French holidaymakers for Ireland. They were here to attend the Bram Stoker Festival in Dublin and to check out some of the many things to see and do on a holiday in Ireland – and then write about them when they return home, hoping to inspire their readers to come and experience the destination for themselves.

As well as the Bram Stoker Festival, the group’s action-packed itinerary – designed by Fáilte Ireland – included a tour of the Slane Food Circle, as well as visits to Monasterboice, Newgrange, Malahide Castle, Trinity College, the National Library of Ireland, St Patrick’s Cathedral and the Little Museum of Dublin.

Finola O’Mahony, Tourism Ireland’s head of Europe, said:

“Tourism Ireland was delighted to invite this group of influential journalists to come and experience the Bram Stoker Festival and to visit Dublin and Dublin’s Doorstep. Fact-finding visits like this are an important element of our annual publicity and PR programme in France; they are a really effective way for us to get positive exposure for Ireland through the media, helping us to showcase the superb events and tourism experience on offer here to more than one million potential holidaymakers around France.”

French journalists at Monasterboice with Anne Zemmour, Tourism Ireland (fourth right); Yannis Gaillot, Aer Lingus (right); and tour guide Mick Langan (fourth left).

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of almost €4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is www.ireland.com, available in ten different language versions for over 30 individual markets around the world.