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29 Oct 2014

‘Connecting’ Canada and Ireland

Sales blitz targets travel agents and media in western Canada

Five Irish tourism companies joined Tourism Ireland in Canada for a sales blitz called Connect Canada II – targeting around 60 top travel agents, as well as 20 travel and lifestyle media, based in western Canada, in the cities of Calgary, Edmonton and Vancouver.

The four-day sales blitz provided Tourism Ireland and the Irish tourism companies with a valuable opportunity to network and sell to the influential travel agents and media – positioning the island of Ireland as a ‘must see’ destination for Canadian holidaymakers and reminding them that Ireland is now a year-round destination, with direct flights to Dublin from Toronto right throughout the year for the first time ever this winter.

Dana Welch, Tourism Ireland’s manager for Canada, said:

“We are delighted that so many of the key travel agents in this part of Canada have taken the time to meet with our Irish tourism partners, to hear about our wonderful tourism offering and the many things to see and do on holiday in Ireland. Canadian holidaymakers traditionally travelled to the island of Ireland between May and September, mainly because of the seasonal nature of direct flights. Now, with year-round, direct flights from Canada for the first time ever, we are confident there is a new opportunity to grow visitor numbers during the shoulder season. Our message is that the island of Ireland has never been so convenient nor more affordable to get to.”

Tourism Ireland recently unveiled a new strategy to increase the number of Canadian visitors to the island of Ireland by +47% by the end of 2016. Canadian visitors are highly prized as they tend to stay longer, spend more and visitor more of the regions of Ireland than the average visitor.

Tanya Warren, Tourism Ireland; Peter Brazil, My Holiday Ireland; Aoife Hickey, The Lake Hotel, Killarney; Marie Brennan, Shannon Heritage; Jim Deegan, Railtours Ireland First Class; Róisín Wallace, Manor House Hotels & Irish Country Hotels; and Helen Cole, Tourism Ireland, at a media networking event in Vancouver.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of almost €4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is www.ireland.com, available in ten different language versions for over 30 individual markets around the world.