Outdoor and exercise enthusiasts to read all about Killarney Adventure Race
Top international outdoor and adventure media – including ten British journalists – travelled to Killarney over the weekend, to take part in this year’s Killarney Adventure Race.
The group – representing a mix of national British newspapers and specialist fitness magazines like the Daily Mail and Daily Telegraph, as well as specialist magazines such as Health & Fitness and Running Fitness – was invited here by Tourism Ireland in London in conjunction with Fáilte Ireland.
Vanessa Markey, Tourism Ireland’s head of Britain, said:
“Tourism Ireland is delighted that these top journalists have taken the time to visit Killarney and compete in this year’s Killarney Adventure Race, to sample for themselves the superb adventure experience on offer here. Seeing is believing – so fact-finding visits like this for influential media are extremely important to help build awareness of the destination and spread the word about our world-class adventure and sports tourism product.”
Tourism Ireland undertakes a busy publicity programme around the world each year to raise the profile of the destination – and media visits to Ireland are a key element of that programme. In 2013, the organisation invited more than 1,500 media to visit the island of Ireland, which helped to generate articles and broadcasts around the globe worth about €82 million in equivalent advertising value.
International media, including ten British journalists, get together at the Brehon Hotel in Killarney on the eve of the Killarney Adventure Race; they are pictured with Josephine O’Driscoll, Fáilte Ireland (front, fourth right); Michelle Murphy, Kerry Convention Bureau (front, fifth right); and Clio O’Gara, Gleneagle Hotel Group.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of almost €4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.ireland.com, available in ten different language versions for over 30 individual markets around the world.