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12 Nov 2014

Walk this way!

Tourism Ireland launches online film to highlight Northern Ireland’s International Appalachian Trail

Tourism Ireland has launched a new online film, specially created to highlight a new section of the International Appalachian Trail (IAT).

The IAT is a 2,200-mile long route, which begins in the United States and spans the terrain of the once-shared mountain ranges of North America and Europe. The hiking trail – which is fast becoming a favourite among keen walkers – covers almost 300 miles here and begins at Donegal’s Slieve League cliffs, continues through the Blue Stack Mountains and across into Co Londonderry, where it connects with the Ulster Way along the Causeway Coast, before finishing at the port of Larne in Co Antrim.

The short film was produced by Tourism Ireland to highlight the spectacular scenery and some of the many things to do and see along this newly-signposted walking trail – to walkers and potential holidaymakers around the world. To view the film, click here.

The film features wonderful images of the magnificent scenery of Donegal and Northern Ireland – including the Blue Stack Mountains, Lough Eske, the Sperrin Mountains and the Ulster American Folk Park in Co Tyrone. It also highlights the Causeway Coastal Route, noting places of interest such as Mussenden Temple, the Giant’s Causeway and the beautiful Glens of Antrim. Geographically, the trail then continues across to Scotland, through the Nordic countries and into Spain.

Niall Gibbons, CEO of Tourism Ireland, said: “We are delighted to unveil our latest online film, which showcases some of the spectacular locations along this wonderful walking trail. Research shows that many of our overseas visitors want to be active in nature while on holiday – and this film is sure to appeal to both serious walkers and leisure ramblers alike. It also allows us to reach out to a group of people who are already very much aware of this trail in North America and to encourage them to come and try the next leg of it – in Donegal and Northern Ireland.”

As well as promoting the film on its website, Ireland.com, Tourism Ireland is sharing the film on social media – with its Facebook fans (2.6 million fans worldwide) and Twitter followers (162,000+), and on its YouTube channel (the most watched YouTube channel amongst national tourism organisations in Europe, according to the Digital Tourism Brand Index).

  Conor Marshall, Tourism Ireland (left), with film-maker Mark Flagler (right), and Jason Powell, Causeway Coast and Glens, ‘on location’ in Glenariff Forest Park, near Cushendall, which features in Tourism Ireland’s new online film about the International Appalachian Trail.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
  • In 2013, an estimated 1.7 million overseas visitors visited Northern Ireland, delivering revenue of approximately £474 million.
  • Tourism Ireland’s international website is ireland.com, which is available in ten different language versions for 30+ markets around the world this year.