Tourism Ireland’s final overseas trade mission of 2014 kicks off this week – to New Zealand and Australia, taking in the cities of Auckland, Brisbane, Sydney, Melbourne and Perth. The sales blitz aims to capitalise on growth in visitors from Australia and New Zealand so far this year and to kickstart the promotional effort for 2015.
Twelve (12) tourism businesses from across the island of Ireland – including hotels, visitor attractions, activity providers and destination management companies – are hitting the road this week ‘Down Under’. During the eight-day sales blitz, they will meet hundreds of influential travel agents, tour operators and journalists, during specially tailored business-to-business workshop sessions and networking events – telling them all about what the island of Ireland has to offer holidaymakers from New Zealand and Australia.
Jim Paul, Tourism Ireland’s head of Australia and developing markets, said: “Australia and New Zealand are important markets for tourism to the island of Ireland, delivering a record 206,000 visitors last year, representing growth of +16% over 2012. Visitors from these markets are important, as they tend to stay longer than other holidaymakers, typically up to twelve nights, they travel right around the island and many of them come here in the off-season.
“This type of trade mission, where we talk directly to influential travel agents and media, provides us with an excellent opportunity to spread the word about all the great things to see and do on a holiday in Ireland. Right now, we are planning a busy programme of promotions for 2015, to keep the momentum growing and build on this year’s growth.”
According to the latest CSO figures, visitor numbers from Australia and New Zealand have increased by +4% for January to September this year, compared with the same nine-month period in 2013.
Tourism companies from the island of Ireland with Jim Paul (back, fifth left) and Diane Butler (front, right), both Tourism Ireland, in Brisbane during the trade mission to New Zealand and Australia.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of almost €4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.ireland.com, available in ten different language versions for over 30 individual markets around the world.