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04 Nov 2014

Tourism Ireland welcomes new SAS flight from Gothenburg to Dublin

Tourism Ireland has welcomed today’s announcement by SAS that it will launch a new flight from Gothenburg to Dublin in April 2015. This new service will help boost leisure and business travel from Sweden to Dublin and Ireland.

Niall Gibbons, CEO of Tourism Ireland, said: “Today’s announcement is more good news for Irish tourism. We look forward to co-operating with SAS to maximise the promotion of this new service from Gothenburg to Dublin. As an island, the importance of convenient, direct, non-stop flights cannot be overstated – they are absolutely critical to achieving growth in inbound tourism.

“Tourism Ireland is committed to working with SAS, Dublin Airport and other tourism partners, through co-operative marketing, to drive demand for this new service, as well working with other carriers and partners to promote and help maintain vital routes and services to the island of Ireland.”

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • By the end of 2014, we will have welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world.