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19 Nov 2014

Sales blitz in San Francisco, Los Angeles and Seattle this week to boost American tourist numbers to Ireland

Tourism Ireland, together with a delegation of 20 tourism enterprises, is undertaking a three-city trade and media blitz in the United States this week. The last of the 2014 ‘Jump into Ireland’ (JITI) events is taking in the key cities of San Francisco, Los Angeles and Seattle.

With the Aer Lingus service between San Francisco and Dublin due to become a daily service next summer (currently five flights weekly), this week’s sales blitz is an ideal opportunity to target influential travel agents and tour operators on the west coast of the US, kickstarting the promotional effort for 2015 in this important tourism market.

The ‘Jump into Ireland’ schedule includes a B2B event in each city, showcasing the island of Ireland via a special travel TV show format to the influential American travel professionals in attendance. The events also include an opportunity for networking with influential travel and lifestyle media.

Alison Metcalfe, Tourism Ireland’s head of North America, said: “The United States is one of the most important markets for tourism to the island of Ireland and Tourism Ireland has undertaken a busy programme of promotions throughout 2014, to grow American visitor numbers. Our ‘Jump into Ireland’ sales blitz to San Francisco, Los Angeles and Seattle this week provides an excellent platform to kickstart our promotional effort for 2015 and to spread the word about the many great things to see and do right around the island of Ireland.”

Alison Metcalfe continued: “Aer Lingus’ expansion on its transatlantic services to Ireland earlier this year has certainly helped boost visitor numbers during 2014 – and the recent announcement of a daily flight for summer 2015 is more good news, auguring well for prospects from this market. We continue to work closely with Aer Lingus to maximise the promotion of this, and other routes, to help drive demand for flights from the US to Ireland.”

2014 is set to be another record year for tourism from North America. According to the latest CSO figures, visitor numbers from the US and Canada have grown by +13.9% for January to September this year, an extra 130,000 visitors compared with the same nine-month period in 2013.

Tourism Ireland’s ‘Jump into Ireland’ (JITI) series of sales blitzes this year has already taken in Atlanta (Georgia), Sarasota and Boca Raton (Florida), Fort Worth, Houston and Austin (Texas), Chicago and Boston.

  The delegation of tourism enterprises, from the US and the island of Ireland, taking part in Tourism Ireland’s ‘Jump into Ireland’ (JITI) event in San Francisco.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of almost €4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is www.ireland.com, available in ten different language versions for over 30 individual markets around the world.

 

Previous Press Release

17 Nov 2014

Northern Ireland is ‘cool’ in Iceland