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17 Nov 2014

Northern Ireland is ‘cool’ in Iceland

New flight opens up Icelandic holiday and short break market for Northern Ireland

Belfast’s vibrant cultural scene, excellent shopping and proximity to world-class golf were highlighted as just some of the reasons to come and visit Northern Ireland – at an event in Reykjavik to launch the new easyJet Keflavik to Belfast flight.

Organised by Tourism Ireland, Visit Belfast and Belfast International Airport, the event was attended by key Icelandic tour operators, travel partners and media – who heard all about the many things to see and do in Belfast and Northern Ireland for our future Icelandic visitors.

Niall Gibbons, CEO of Tourism Ireland, said: “The launch of this new EasyJet flight is good news indeed. In addition to the popularity of short city breaks among Icelandic people, our year-round golf is also of great interest, due to the very short golf season in Iceland. Our world-class visitors attractions, including Titanic Belfast and the Giant’s Causeway, as well as our association with HBO’s Game of Thrones, should also help to ensure Northern Ireland becomes a ‘must-see’ destination for many Icelandic visitors.

“We look forward to working with easyJet, Visit Belfast and Belfast International Airport, to drive demand for this new flight and bring many new visitors from Iceland to Northern Ireland. As an island, the importance of convenient, direct, non-stop flights cannot be overstated – they are absolutely critical to achieving growth in inbound tourism.”

The new easyJet flight will operate twice weekly, year round, between Keflavik International Airport and Belfast International Airport, and will begin on 12 December.

  Aileen Hickey, Tourism Ireland (left), with Gunnhilder Vilbergsdottir, Keflavik International Airport; Lindsey Hall, Visit Belfast; Gretar Mar Gardarsson, Keflavik International Airport; and Deborah Harris, Belfast International Airport, at the launch the new easyJet Keflavik to Belfast flight in Reykjavik.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
  • In 2013, an estimated 1.7 million overseas visitors visited Northern Ireland, delivering revenue of approximately £474 million.
  • Tourism Ireland’s international website is, which is available in ten different language versions for 30+ markets around the world this year.


Previous Press Release

14 Nov 2014

India calling for Northern Ireland!