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20 Nov 2014

Ireland says ‘Guten Tag’ in Germany

Irish tourism enterprises target German tourists for Ireland at B2B workshop in Offenbach

Twenty-four (24) Irish tourism companies travelled to Offenbach, near Frankfurt, this week – to take part in a B2B workshop and networking event with leading German tour operators. The event was organised by Tourism Ireland, in a bid to grow visitor numbers from Germany, our third-largest tourism market, in 2015 and beyond.

The Irish delegation – which included hotels, visitor attractions, activity providers, coach operators and destination management companies – met with 21 German and three Austrian tour operators, in a bid to convince the influential travel professionals in attendance to include Ireland in their holiday programmes for 2015. Given that travel agents and tour operators continue to be the main booking channel for German holidaymakers, a key element of Tourism Ireland’s strategy is to work closely with the travel trade – both online and offline – in Germany.

Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: “Germany is our third-largest source of visitors and 2014 looks set to be another record year for German visitor numbers to Ireland. Right now, we are planning a busy programme of promotions for 2015, to keep the momentum growing and build on this year’s growth. Our workshop in Offenbach this week provided an excellent platform to kickstart our promotional effort for 2015 and to highlight the many things to see and do on a holiday in Ireland to influential German and Austrian tour operators.”

According to the latest CSO figures, visitor numbers from Germany have increased by +16% for January to September this year, an additional 62,000 German visitors compared with the same nine-month period in 2013.

  Petra Buckley-Becker and Seán Buckley, both Marina Tours; Ansgar Krämer, Troll Tours Reisen; Carmel Flynn, Parknasilla Resort and Spa; Laura Tangney, Killarney Jaunting Cars; Claudia Tynek, DERTour; Susan Randles, Randles Hotels; Sabrina Heilmann, Behringer Touristik; and Anke Kraus, DERTour, attending a B2B workshop and networking event in Offenbach.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of almost €4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world.