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07 Nov 2014

Ireland is ‘the business’ for influential American group!

Targeting business travellers from the US for Ireland

Decision-makers from some of the top American business tourism companies are visiting Ireland this week, as guests of Tourism Ireland and destination management company BEM Ireland.

The group’s action-packed itinerary includes Bunratty Castle & Folk Park, the Cliffs of Moher and the Burren; the Gap of Dunloe, Muckross Traditional Farms and the Dingle Peninsula; as well as the Guinness Storehouse, Trinity College and St Patrick’s Cathedral in Dublin.

The group includes senior representatives of companies involved in the MICE (meetings, incentive, conferences and events) industry in the United States, who organise international conferences, meetings and large-scale incentive events around the world. They are here to discover more about the meeting facilities and accommodation on offer in Ireland, as well as the great experiences business delegates can enjoy here on the sidelines of their conference or meeting.

Alison Metcalfe, Tourism Ireland’s head of North America, said: “We are delighted that these key business tourism decision-makers have taken the time to visit Ireland, to experience for themselves some of the superb facilities on offer here. Seeing really is believing – so fact-finding visits like this are extremely important to help build awareness of the destination and our world-class business tourism offering among key influencers in the US.”

Business tourism is an important, high yield sector and Tourism Ireland has a busy programme of promotional activity under way, to grow this type of tourism. Promotions are highlighting the ease of access to Ireland, as well as the good value rates available for meetings and conferences and getting the island of Ireland known for excellence in business support. American business tourism buyers at the Cliffs of Moher, with Marie McKown, Tourism Ireland (left); and Rory O'Shaughnessy (third right), Eamon Howley (second right) and Averil Burke (right), all BEM Ireland.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • By the end of 2014, we will have welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world.