Promoting the island of Ireland for business tourism
Thirty-six (36) tourism enterprises from around the island of Ireland travelled to London, to take part in a B2B workshop and networking event, organised by Tourism Ireland – in a bid to grow business tourism to Ireland in 2015 and beyond. At the event, they met, and did business with, senior representatives and decision-makers from 46 top British conference, events and meetings organisers.
The event proved to be a valuable opportunity for the participating Irish companies to showcase and sell their product and to communicate what is unique about the island of Ireland as a world-class destination for doing business.
David Boyce, Tourism Ireland’s deputy head of Great Britain, said: “Tourism Ireland is delighted that so many of the key decision-makers from this sector in Britain took the time to attend our workshop and networking event and meet our Irish partners – demonstrating their commitment and interest in the destination for 2015 and beyond. Business tourism is an important, high yield sector and Tourism Ireland has undertaken a busy programme of activity throughout 2014, to grow this type of tourism. Our promotions have been highlighting the variety of venues around the island of Ireland, ease of access from Great Britain, as well as the good value rates available for meetings and conferences.”
Business tourism is the most lucrative form of tourism, with visitors travelling here for business purposes spending about 2.5 times more than the average visitor.
David Boyce, Tourism Ireland; Toni Griggs, George P Johnson; Cathy Joyce, Citywest Hotel, Dublin; Joanne Taylor, NITB; and Paula Stephens, The Merchant Hotel, Belfast, at the ‘Ireland Meets the West End’ business tourism workshop in London.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of almost €4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.ireland.com, available in ten different language versions for over 30 individual markets around the world.