2 million potential Indian holidaymakers to read about Northern Ireland as leading travel writer discovers the Causeway Coastal Route
A leading Indian travel writer, Avril-Ann Braganza, has been visiting Northern Ireland this week, as a guest of Tourism Ireland.
Representing a daily Indian newspaper, Daily News and Analysis (DNA) – which has almost two million readers each day – Avril-Ann travelled along the Causeway Coastal Route, stopping off at some of the locations which feature in HBO’s Game of Thrones
, including Cairncastle, Glenarm, Cushendun and Ballintoy Harbour, before visiting the Giant’s Causeway. In Belfast, Avril enjoyed a city tour and a visit to the Crumlin Road Gaol. Her itinerary was designed by the Northern Ireland Tourist Board.
Tourism Ireland undertakes a busy publicity programme around the world each year, including in emerging tourism markets like India, to raise the profile of the destination – and visits by influential travel and lifestyle media to Northern Ireland are a key element of that programme.
India is one of the fastest-growing tourist-generating countries in the world. It’s an important emerging market and one that Tourism Ireland is committed to growing over the coming years. With a rapidly-growing middle class and rising disposable incomes, the number of Indian people travelling overseas has grown by about +12% over the past six years; and forecasts for the coming years suggest an even greater rise.
Indian travel writer Avril-Ann Braganza at the Giant’s Causeway, during her travels along the Causeway Coastal Route.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
- In 2013, almost 1.7 million overseas visitors visited Northern Ireland, delivering revenue of £474 million.
- Tourism Ireland’s international website is ireland.com, which is available in ten different language versions for 30+ markets around the world this year.