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14 Nov 2014

India calling for Northern Ireland!

2 million potential Indian holidaymakers to read about Northern Ireland as leading travel writer discovers the Causeway Coastal Route

A leading Indian travel writer, Avril-Ann Braganza, has been visiting Northern Ireland this week, as a guest of Tourism Ireland.

Representing a daily Indian newspaper, Daily News and Analysis (DNA) – which has almost two million readers each day – Avril-Ann travelled along the Causeway Coastal Route, stopping off at some of the locations which feature in HBO’s Game of Thrones, including Cairncastle, Glenarm, Cushendun and Ballintoy Harbour, before visiting the Giant’s Causeway. In Belfast, Avril enjoyed a city tour and a visit to the Crumlin Road Gaol. Her itinerary was designed by the Northern Ireland Tourist Board.

Tourism Ireland undertakes a busy publicity programme around the world each year, including in emerging tourism markets like India, to raise the profile of the destination – and visits by influential travel and lifestyle media to Northern Ireland are a key element of that programme.

India is one of the fastest-growing tourist-generating countries in the world. It’s an important emerging market and one that Tourism Ireland is committed to growing over the coming years. With a rapidly-growing middle class and rising disposable incomes, the number of Indian people travelling overseas has grown by about +12% over the past six years; and forecasts for the coming years suggest an even greater rise.

  Indian travel writer Avril-Ann Braganza at the Giant’s Causeway, during her travels along the Causeway Coastal Route.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
  • In 2013, almost 1.7 million overseas visitors visited Northern Ireland, delivering revenue of £474 million.
  • Tourism Ireland’s international website is ireland.com, which is available in ten different language versions for 30+ markets around the world this year.

 

Previous Press Release

12 Nov 2014

Walk this way!