Millions of potential holidaymakers will see images of Ireland on popular travel show
Canadian TV personality and travel writer Frank Greco has been visiting Ireland, to film for his popular show ‘The Travel Guy’, as a guest of Tourism Ireland in Toronto.
The special Ireland episode, which will be seen in millions of households in Canada and elsewhere around the world, will include footage of many of our top visitor attractions and activities – including the Cliffs of Moher, Inis Mór, surfing in Sligo and Glenveagh Castle.
‘The Travel Guy’ series is broadcast on many networks across the world including Discovery World HD (Canada), the Back9 Lifestyle Network (United States), Asia Television Network, Japan Television and U7 (Russia) – reaching millions of potential holidaymakers for Ireland.
Dana Welch, Tourism Ireland’s manager for Canada, said: “We are delighted that Frank Greco has chosen to film in Ireland, giving potential visitors in Canada and elsewhere around the world a flavour of a holiday here. The publicity value of a TV programme such as this is incalculable. It is an excellent way of raising the profile of Ireland as a superb holiday destination to a mass audience.”
2014 is set to be another record year for tourism from North America. According to the latest CSO figures, visitor numbers from the US and Canada have grown by +15% for January to October this year, more than 150,000 additional visitors compared with the same ten-month period in 2013.
Canadian TV personality Frank Greco, during filming at Glenveagh Castle, Co Donegal.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- By the end of 2014, we will have welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.ireland.com, available in ten different language versions for over 30 individual markets around the world.