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01 Nov 2014

Business tourism buyers have a ‘spooktacular’ time in Londonderry

Influential meetings, conferences and incentive travel planners visit Derry

Eight decision-makers from some of the top business tourism companies in GB and France enjoyed an action-packed visit to Londonderry over the Hallowe’en weekend – as guests of Tourism Ireland, Visit Derry and the Northern Ireland Tourist Board.

The group included senior representatives of companies involved in the MICE (meetings, incentive, conferences and events) industry, who organise international conferences, meetings and large-scale incentive events around the world.

One of the highlights of the weekend was a chance for the visiting group to see the ‘Awakening of the Walls – Citadel of Dreams’ by Luxe, with its illuminated sculptures and fire performances. They also got to watch the spectacular street carnival and dress up for the Hallowe’en Ball. They enjoyed a sneak preview of the new Foyle Arena (due to open next March), as well as a visit to the Craft Village and a guided walk on the city’s historic walls.

David Boyce, Tourism Ireland’s head of business tourism, said: “We are delighted that these influential business tourism decision-makers have taken the time to visit Londonderry, to experience the wonderful Banks of the Foyle Hallowe’en Carnival and some of the superb facilities on offer in the city. Seeing is believing – so fact-finding visits like this are extremely important to help build awareness of the destination and our world-class business tourism offering among key influencers.”

Business tourism is the most lucrative form of tourism, with visitors travelling here for business purposes spending about 2.5 times more than the average visitor.

  Business tourism buyers from GB and France with Joyce McElroy, Tourism Ireland (second left), enjoying a ‘spooktacular’ time in Londonderry.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2014, Tourism Ireland estimates that almost 1.8 million overseas visitors came to Northern Ireland, delivering revenue of approximately £508 million.
  • Tourism Ireland’s international website is, available in ten different language versions for 30+ markets around the world this year.