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18 Nov 2014

Belfast hits the right note for international media

Journalists from around the world have been spending time in Belfast over the weekend, enjoying Sound of Belfast 2014 – the inaugural festival celebrating the work of emerging and existing musicians from Northern Ireland. Invited to Northern Ireland by Tourism Ireland, the journalists travelled here from the United States, Germany, Spain, Switzerland and India.

As well as enjoying a variety of musical events, the group had a chance to explore Belfast, with a visit to St George’s Market and the Ulster Museum and a guided ‘Oh Yeah’ music tour of the city. They also stopped at the Ulster Hall, to view the music photography exhibition “Ulster Punk: Rebels With A Cause”, by Spanish artist Mireia Bordonada. Their itinerary was designed by the Northern Ireland Tourist Board.

Niall Gibbons, CEO of Tourism Ireland, said: “Sound of Belfast 2014 is a great platform to showcase the vibrant music scene of Northern Ireland, with many fantastic events, exhibitions and guided tours taking place throughout the city.

“Visits for international media such as this are an extremely important element of our promotional programme, helping to build awareness of what’s on offer in Belfast and Northern Ireland and bringing the destination to the attention of music lovers and potential holidaymakers alike around the world. These journalists have had the opportunity to see, and enjoy, not only some amazing gigs and local acts, but also to experience the unique vibe of Belfast. All of this helps to reinforce our message that Northern Ireland is a ‘must visit’ destination with so much to do and see.”

  Journalists from the United States, Germany, Spain, Switzerland and India in the Ulster Hall, Belfast.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
  • In 2013, almost 1.7 million overseas visitors visited Northern Ireland, delivering revenue of £474 million.
  • Tourism Ireland’s international website is, which is available in ten different language versions for 30+ markets around the world this year.


Previous Press Release

17 Nov 2014

Northern Ireland is ‘cool’ in Iceland