A group of German travel professionals visited Ireland over the weekend, as guests of Tourism Ireland and Aer Lingus. They had come ‘top of the class’ in Tourism Ireland’s 2014 e-learning training programme – designed to help them sell holidays to the island of Ireland – and were rewarded with the opportunity to come and visit Ireland, to experience our tourism offering at first-hand.
The group included staff from some of Germany’s leading travel agents and tour operators including Thomas Cook, DER Touristik, FIRST Business Travel and ADAC-Reisebüro. Their itinerary, designed by Fáilte Ireland, included the Boyne Valley and a visit to Newgrange and the Hill of Tara, as well as a guided walking tour of Dublin.
Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: “As a reward for completing our e-learning training programme, this group of travel professionals had the opportunity to come and visit the island of Ireland. Fact-finding visits like this are an important element of our overall promotional effort in Germany, providing an excellent opportunity to showcase the many things to see and do in Ireland to key travel decision-makers. Our aim is that when they return home to Germany, they will be even more enthusiastic about the destination and better equipped to advise their clients when planning and booking their holidays.”
According to the latest CSO figures, visitor numbers from Germany have increased by +16% for January to September this year, an additional 62,000 German visitors compared with the same nine-month period in 2013.
German travel agents and tour operators with Aifric Campbell, Tourism Ireland (fourth left), at the Lia Fáil stone on the Hill of Tara, Co Meath.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of almost €4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.ireland.com, available in ten different language versions for over 30 individual markets around the world.