Nine German travel professionals who came ‘top of the class’ in Tourism Ireland’s 2014 e-learning training programme for travel agents were rewarded with the opportunity to come and visit Northern Ireland, to experience our tourism offering at first-hand – as guests of Tourism Ireland and the Northern Ireland Tourist Board.
The group included staff from some of Germany’s leading travel agents and tour operators including Thomas Cook, DER Touristik, FIRST Business Travel and ADAC-Reisebüro. Their fact-finding trip included a tour of Titanic Belfast and a coach tour of Belfast, as well as a visit to the National Trust’s Rowallane House. They also travelled to Downpatrick, where they visited the Saint Patrick Centre, Down Cathedral and St Patrick’s grave.
Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: “As a reward for completing their e-training on selling Northern Ireland and the island of Ireland, this group of travel professionals had the opportunity to come and visit Northern Ireland. Fact-finding visits like this are an important element of our overall promotional effort in Germany, providing an excellent opportunity to showcase the many things to see and do in Northern Ireland to key travel decision-makers. Our aim is that when they return home to Germany, they will be even more enthusiastic about the destination and better equipped to advise their clients when planning and booking their holidays.”
German travel agents and tour operators in the gardens at Rowallane House, Co Down, with tour guide Tanya Jordan (left); Aifric Campbell, Tourism Ireland (second left); and Patricia Schulte, Aer Lingus (third left).
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
- In 2013, an estimated 1.7 million overseas visitors visited Northern Ireland, delivering revenue of approximately £474 million.
- Tourism Ireland’s international website is ireland.com, which is available in ten different language versions for 30+ markets around the world this year.