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19 May 2014

Tourism promotion targets 1.4 million German travellers

Highlighting the Wild Atlantic Way and attractive airfares to Ireland with Germanwings, Ireland West Airport Knock and Dublin Airport

Almost 700,000 German commuters have been seeing ads for Ireland on large illuminated posters at bus and tram stops in the cities of Cologne and Düsseldorf. And, an additional 700,000 Germans have been seeing Ireland ads online – on popular travel and news websites, as well as on Facebook and on the iPad edition of Marco Polo, an online travel guide in Germany.

Tourism Ireland teamed up with Germanwings, Ireland West Airport Knock and Dublin Airport – to highlight great airfares to Ireland on flights between Cologne and Dublin, Cologne and Knock and Düsseldorf and Dublin. Seven hundred poster ads have been prominently displayed in the two cities of Cologne and Düsseldorf, grabbing the attention of commuters with attractive airfares and photos of the Wild Atlantic Way – reminding them why they should put the island of Ireland on their holiday wish-list for 2014. The campaign also includes a specially-created page on the website of Germanwings.

Germany is one of our ‘top four’ tourism markets, delivering about 480,000 visitors to the island of Ireland last year. Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: “2013 was a record year for German visitors to Ireland and we are undertaking an extensive programme of promotions throughout 2014, to keep the momentum going and build on that growth. Co-operative campaigns, like this one with Germanwings, Dublin Airport and Ireland West Airport Knock, are an important element of our programme to boost travel to the island of Ireland.”

Tourism Ireland recently unveiled a new strategy to grow visitor numbers from Germany and France over the coming three years. The plan, ‘Germany and France – A Strategy for Growth’, sets out challenging and ambitious targets, which will see the number of German visitors to the island of Ireland grow to 581,000 (+22%) by 2016.


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of approximately €3.64 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is, currently rolling out in 11 different language versions for over 30 individual markets around the world.