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29 May 2014

Tourism Ireland comment on overseas visitor numbers to Northern Ireland in 2013

 Welcoming the figures for overseas visitors to Northern Ireland for 2013, issued by NISRA today, Niall Gibbons, CEO of Tourism Ireland, said: “Figures published by NISRA today show that we welcomed almost 1.7 million overseas visitors to Northern Ireland in 2013, an increase of +9% – or 140,000 additional overseas visitors – on 2012. I am pleased to see growth of +13% in visitors from GB – our largest market – which had been particularly challenging over the previous few years. Throughout 2013, we rolled out our “GB Path to Growth” strategy, in conjunction with our tourism industry partners, to boost travel from this market. I am also particularly pleased to see growth in revenue for the Northern Ireland economy from all overseas visitors (+13%), which is in line with Programme for Government targets.

“Throughout 2013, Tourism Ireland undertook a major programme of promotional activity to highlight Derry~Londonderry UK City of Culture around the globe. Other major events, like the World Police and Fire Games, were also promoted widely. And Tourism Ireland also took every opportunity to capitalise on the hugely successful G8 summit, which placed Fermanagh, and Northern Ireland, in the international spotlight.”

Niall Gibbons continued: “This year, we have another extensive programme in place, showcasing Northern Ireland around the world to prospective holidaymakers. In particular, we took every opportunity to leverage the tourism potential of the hosting of the Giro d’Italia. We are also continuing to highlight iconic experiences all over Northern Ireland – including Titanic Belfast, the Giant’s Causeway and our unique National Trust properties. The Causeway Coastal Route, and driving holidays to Northern Ireland, are also being promoted widely.”


Notes To Editors

Summary Performance - 2013 v 2012
  Great Britain North America Mainland Europe Other Areas Total
Holiday Visitors +5% +8% -4% +27% +6%
Total O/S Visitors +13% +2% -4% +16% +9%
Revenue from O/S Visitors +12% +21% -2% +34% +13%