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May

27 May 2014

Tourism Ireland capitalises on Kimye honeymoon hype to boost tourism

Since newlywed superstars Kim Kardashian and Kanye West – nicknamed ‘Kimye’ – arrived by private jet into Cork Airport to spend their honeymoon here, the rumour-mill has gone into overdrive, with huge speculation among their fans around the world about the whereabouts of the A-list power couple.

Tourism Ireland is taking advantage of the hype and the huge worldwide interest in the couple’s Irish honeymoon. The organisation has produced a fun, newsflash video featuring fabulous images from Cork, Kerry and elsewhere around the island of Ireland (including the Wild Atlantic Way, Titanic Belfast and Dublin) – as a helpful guide for Kim and Kanye’s massive online fanbase, about where they are, or rather where they might be. The film will be shared by Tourism Ireland with its Facebook fans (more than 2.1 million fans worldwide) and Twitter followers (130,000+), and on its YouTube channel – letting Kimye fans everywhere know just how great Ireland is for a honeymoon, or a holiday or short break.

To view the film, click here.

Mark Henry, Tourism Ireland’s Central Marketing Director, said: “The whereabouts of Kim Kardashian and Kanye West is a global story which is great news for Irish tourism. We’ve decided to grab the opportunity and take advantage of the fact that one of the world’s most famous couples has chosen Ireland for their honeymoon. The short film we’ve created will be shared with fans eager to get a glimpse into the lives of Kim and Kanye and with millions of potential holidaymakers around the world – inspiring them to follow in their footsteps and come and sample the island of Ireland for themselves.”

 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2013, an estimated 8 million overseas visitors visited the island of Ireland, delivering revenue of approximately €3.64 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is www.ireland.com, available in 11 different language versions for over 30 individual markets around the world.