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May

09 May 2014

Targeting conference business for Ireland in London

The prestigious Embassy of Ireland in London was the venue for Tourism Ireland’s business tourism event yesterday (8 May) – organised in conjunction with Fáilte Ireland – which was attended by approximately 50 senior representatives of international associations in Britain.

The guests heard all about Ireland’s world-class conference facilities and what makes Ireland such a special destination. Business tourism is the most lucrative form of tourism, with associations regularly holding conferences for thousands of delegates in different venues around the world, offering significant economic benefits to the host country.

David Boyce, Tourism Ireland’s deputy head of Great Britain, said: “Our event in the Irish Embassy in London was an excellent opportunity to showcase the island of Ireland to key influencers from international associations, in a bid to win a greater share of the lucrative business tourism market for Ireland. We were delighted so many representatives of these international associations took the time to attend, to hear about our superb conference facilities and what makes the island of Ireland unique as a business destination.”

Corporate meetings and association conferences are the focus of Tourism Ireland’s business tourism promotions in GB in 2014. The organisation will have a presence at 11 key events during 2014, including The Meetings Show in London’s Olympia, in July. Presentations, workshops and networking events (in the north of England and in London), as well as familiarisation visits for influential corporate meetings and incentive buyers are the mainstay of the activity, providing effective platforms for industry partners from the island of Ireland to ‘close the sale’. Ads and advertorials are running in business publications, inflight magazines and newspapers supplements; e-newsletters are targeting more than 10,000 key MICE (meetings, incentives, conferences and events) contacts; and ‘Meet in Ireland’ ads are appearing on relevant websites this year.

 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of approximately €3.64 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.