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May

07 May 2014

Serving up a ‘slice’ of Cork and Kerry in the Netherlands

400,000+ potential Dutch holidaymakers will tune in to Cork and Kerry

Renowned Dutch TV presenter and chef, René Pluijm, visited Cork and Kerry last week. Invited here by Tourism Ireland and Bord Bia, René and his production crew were here to film some of the wonderful gastronomic experiences which visitors can enjoy in Cork and Ireland.

The hour-long episode of René’s popular show – Pluijms Eetbare Wereld (which means ‘Pluijm’s Edible World’) – will air later this month on RTL4, one of the main TV channels in the Netherlands, and will be seen by more than 400,000 viewers and ‘foodies’ who have a passion for travel, adventure and, of course, fine dining.

The crew flew to Cork, where their first stop was the English Market to try out some Cork delicacies. They also visited Kinsale, where they captured footage of René in action at the famous Fishy Fishy Café, using all locally-sourced ingredients. Other stops included Stonewell Cider in Nohoval, a local farm in Crosshaven and Coolea Farmhouse Cheese near Macroom. In Killarney, the crew filmed at Applecroft House B&B and Earls Court House Hotel. They also visited Aghadoe Heights Hotel, for a special barbecue ‘cook-off’ between René and the hotel’s head chef, Sebastian Schulze. Afterwards, they filmed some of the spectacular scenery around Killarney, including the Gap of Dunloe.

Karen Van der Horst, Tourism Ireland’s manager for the Netherlands, said: “We are delighted that Pluijm’s Eeetbare Wereld agreed to film in Cork and Kerry, in René’s quest to discover new gastronomic experiences around the world. Lifestyle programmes such as this are an excellent way for Tourism Ireland to get positive exposure for Ireland in the Netherlands. Food is such an integral part of every holiday experience nowadays and we know that our Dutch visitors appreciate and enjoy our authentic, locally-produced food. The hour-long episode filmed here will be seen more than 400,000 Dutch ‘foodies’ – or potential holidaymakers – encouraging them to come and sample the culinary delights of the destination for themselves.”

Tourism Ireland undertakes a busy publicity programme around the world each year to raise the profile of the island of Ireland – and media visits are a key element of that programme. In 2013, there were over 1,400 media visits to the island of Ireland, which helped to generate articles and broadcasts around the globe worth about €50 million in equivalent advertising value.

 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of approximately €3.64 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.

 

Previous Press Release

06 May 2014

Ready for prime time on Dutch TV show (NI version)