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02 May 2014

Ready for prime time on Dutch TV show

800,000+ potential Dutch holidaymakers to tune in to Ireland

One of the most popular travel TV shows in the Netherlands, 3 OP Reis (which means ‘Channel 3 Travels’), visited Ireland this week. Invited here by Tourism Ireland in Amsterdam, the crew filmed some of the many unique and wonderful experiences on offer here for Dutch holidaymakers.

Footage captured here will air this autumn to more than 800,000 people in Holland who have a passion for travel and adventure, on BNN (Bart's Neverending Network), one of the main Dutch TV channels targeting a young audience.

The 30-minute episode will feature the Carlingford Heritage Centre in Co Louth and Newgrange in Co Meath. In Dublin, the crew captured footage at places like Trinity College, Dublin Castle, St Patrick’s Cathedral, the Dublin Whiskey Club in the Liberties and in Temple Bar. The crew also filmed at Na Fianna GAA Club in Glasnevin, where they tried their hand at hurling; and also took a cruise across Dublin Bay to Howth, where they enjoyed the cliff walk.

Karen van der Horst, Tourism Ireland’s manager for the Netherlands, said: “We are delighted that this popular travel show agreed to film in Ireland, showcasing some of the great experiences Dutch holidaymakers can enjoy here. Lifestyle programmes such as this are an excellent way for Tourism Ireland to get positive exposure for Ireland in the Netherlands. The footage filmed here will be seen by more than 800,000 Dutch holidaymakers – encouraging them to come and sample the destination for themselves.”

This was the second television crew invited here by Tourism Ireland in the Netherlands this month – the other was Pluijm’s Eetbare Wereld (Pluijm’s Edible World) – to capture footage for programmes which will be seen by a combined Dutch audience of more than one million people.


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of approximately €3.64 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is, currently rolling out in 11 different language versions for over 30 individual markets around the world.