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26 May 2014

Irelands’ ‘big drive’ at BMW PGA Championship in Wentworth

Tourism Ireland’s drive to grow the number of golf visitors to Ireland continued last week – at the BMW PGA Championship at Wentworth, in south east England. A number of golf and tourism operators joined Tourism Ireland at this important event in the golfing calendar.

One of the European Tour’s biggest golf competitions, the BMW PGA Championship attracts top players and thousands of spectators and international media each year – providing a fantastic platform to highlight our world-class golf. David Boyce, Tourism Ireland’s head of sports tourism, said: “The island of Ireland boasts some fantastic golf courses and our presence at this year’s BMW PGA Championship was an excellent opportunity for Tourism Ireland, together with our partners, to showcase that superb golf offering.

“Golf is a major focus for Tourism Ireland in Britain in 2014. We are undertaking a busy programme of promotions, which includes highlighting this year’s Irish Open at Fota Island Resort. Our message is that Ireland offers golfers the complete package – with top courses, stunning scenery and the warmest of welcomes.”

Tourism Ireland’s busy programme of golf promotions in Britain this year includes TV, press and online advertising in conjunction with top online golf tour operators; a presence at various other high profile golf events, like The Celebrity Cup Challenge, in Celtic Manor in Wales, in July; and e-newsletters to a database of more than 10,000 golfers around Britain. Tourism Ireland has also invited top golf journalists to visit Ireland during 2014, to come and experience our fantastic golf for themselves.


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of approximately €3.64 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is, currently rolling out in 11 different language versions for over 30 individual markets around the world.