Ireland was on the menu for foodies in Texas recently – when Tourism Ireland was joined by celebrity chef Kevin Dundon at the Austin Food and Wine Festival.
This was the first time that Tourism Ireland had a presence at the Austin Food and Wine festival, a high-end food and wine lifestyle show which was attended by about 5,000 people. Tourism Ireland’s presence at the show included a stand in the Grand Tasting Pavilion – with Kevin Dundon in attendance, showcasing the very best of the culinary experience on offer for American visitors to Ireland. It also included a networking event with influential, Austin-based travel agents and media on the opening day of the festival.
The island of Ireland is becoming increasingly well-known for the superb quality of its food, with a reputation for natural products used in both traditional and innovative dishes; and the quality of our food is one of the key themes being promoted by Tourism Ireland in the United States this year. Alison Metcalfe, Tourism Ireland’s head of North America, said: “We were delighted to be joined by Kevin Dundon at this year’s Austin Food and Wine Festival, helping us to raise the profile of the island of Ireland as a superb food tourism destination. Food is such a vital component of the holiday experience nowadays, with travellers becoming more and more discerning about food and where they eat. Gastronomy and the extremely high quality of our food is one of the key themes being promoted by Tourism Ireland in the United States this year.”
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of approximately €3.64 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.