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14 May 2014

Ireland is the place to meet for influential American group

argeting business travellers from the US

Nine decision-makers from leading American business tourism companies are on a fact-finding visit in Ireland this week, as guests of Tourism Ireland and Dublin-based destination management company, Irish Horizons.

The group includes senior representatives of companies involved in the MICE (meetings, incentives, conferences and events) industry, who are responsible for organising international conferences, meetings and large-scale incentive events around the world for their clients. They are here to discover more about the world-class facilities and accommodation on offer in Ireland, as well as the great experiences business delegates can enjoy here on the sidelines of their conference or meeting.

The influential group flew into Shannon Airport and have been enjoying visits to Bunratty Castle and Folk Park and the Cliffs of Moher in Co Clare; and Muckross Traditional Farms in Killarney. Their itinerary also includes site inspections of numerous hotels – including Trump International Hotel & Golf Links in Doonbeg, Dromoland Castle, Adare Manor, the Europe Hotel & Resort, Killarney Park and the Malton. Over the coming days, they will also visit the Powerscourt Hotel in Enniskerry, as well as Dublin’s Shelbourne and Four Seasons hotels.

Alison Metcalfe, Tourism Ireland’s head of North America, said: “Tourism Ireland is delighted that so many of these key business tourism decision-makers have taken the time to visit Ireland, to experience for themselves some of the superb facilities on offer here. Seeing is believing – so fact-finding visits like this are an invaluable part of our overall promotional programme to build awareness of the island of Ireland, and our world-class business tourism product, among the business tourism sector in the US.”

Business tourism is an important, high yield sector and Tourism Ireland in the United States has a busy programme of promotions in place to build awareness of the island of Ireland as a world-class destination for association conferences and incentive groups – which includes familiarisation visits, direct marketing, networking events, as well as business tourism promotions like AIBTM in Orlando in June and IMEX America in October.


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of approximately €3.64 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is, currently rolling out in 11 different language versions for over 30 individual markets around the world.