Viewers across GB tune in to Belfast and Northern Ireland on ITV’s flagship breakfast show
As the final preparations for this weekend’s ‘Big Start’ of the Giro d’Italia take place, Tourism Ireland invited ITV’s Good Morning Britain
to Belfast – to broadcast live from here this morning (8 May), to hundreds of thousands viewers across GB. Presenter Andi Peters (centre) is pictured outside Titanic Belfast, with Susie McCullough, Northern Ireland Tourist Board, and Brian Ambrose, chairman of Tourism Ireland.
The Giro d’Italia, second only to the Tour de France in terms of prestige, will help raise the profile of Northern Ireland globally and Tourism Ireland has been rolling out an extensive programme of promotions in key markets around the world, to capitalise on the tourism potential of this event, since it was announced last year.
Based on previous experience, the Giro d’Italia 2014 is set to attract massive international media coverage. According to the organisers, last year’s Giro was broadcast in 165 countries, reaching 125 million households and a global audience of approximately 775 million people.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
- In 2013, an estimated 1.789 million overseas visitors visited Northern Ireland, delivering revenue of approximately £438 million.
- Tourism Ireland’s international website is ireland.com, which is rolling out in 11 different language versions for 30+ markets around the world this year.