Highlighting golf in Cork and the Irish Open at Fota Island Resort to top GB golf writers
With the countdown to next month’s Irish Open at Fota Island Resort well and truly under way, Tourism Ireland and Fáilte Ireland invited some of the top golf writers in Britain to attend the press briefing for the Irish Open today (12 May).
The seven golf writers – representing major titles like Today’s Golfer
, Golf World
, the Daily Express
and the Daily Mirror
– flew to Cork over the weekend. As well as attending the press briefing and then playing a round of golf on the championship Fota course, they also met Shane Lowry in Cobh, yesterday (11 May) – on board the Brilliance of the Seas cruise ship, which was docked in Cobh for the day. The group enjoyed a round of golf on the ship’s miniature course and watched as Shane took part in a pre-tournament stunt, teeing off from the highest point of the cruise ship. The golf writers played the Old Head Golf Links in Kinsale and will play the Cork Golf Club at Little Island tomorrow (13 May).
Golf holidays in Ireland are a major focus for Tourism Ireland in Britain, and in other key markets around the world, and the organisation has a busy programme of promotions under way to grow the number of golf tourists in 2014 and beyond. David Boyce, Tourism Ireland head of sports tourism, said: “We were delighted to invite these leading golf writers to Cork, to highlight this year’s Irish Open at Fota Island Resort and some of the other great courses in Co Cork. Tourism Ireland has a busy promotional programme under way, to encourage more Britons to consider a golfing holiday in Ireland. We are highlighting the fact that we have some of the very best golf in the world, emphasising ease of access and the value of a golf holiday in Ireland.”
Tourism Ireland’s promotions in Britain are highlighting the Irish Open, which takes place at Fota Island Resort on 19-22 June, as well as some of the many local competitions taking place this year on courses right around the island. Other promotional activity includes TV, press and online advertising in conjunction with top online golf tour operators; a presence at events like the BMW PGA Championship at Wentworth, in May; and e-newsletters to a database of more than 10,000 golfers around Britain. Tourism Ireland is also inviting top golf journalists to visit the island of Ireland throughout 2014 – in particular to attend, and then highlight, some of the local competitions taking place around the island.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2013, an estimated 8 million overseas visitors will have come to the island of Ireland, delivering revenue of approximately €3.64 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.