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May

08 May 2014

‘Showtime’ for West Cork in the Netherlands!

Popular Dutch TV show and magazines will showcase the ‘tracks and trails’ of Cork’s Wild Atlantic Way to 400,000 potential holidaymakers

Up to 300,000 Dutch TV viewers are set to tune in to Cork next month – on one of the most popular outdoor and lifestyle TV programmes in the Netherlands, called Track & Trails. Dutch TV presenter Samantha van Wijk, and her crew, have been visiting Cork this week – as guests of Tourism Ireland and leading Dutch tour operator Buro Scan Brit. They were here to film some of the many great outdoor activities and gastronomic experiences on offer for Dutch holidaymakers along the Wild Atlantic Way in Co Cork.

In conjunction with the TV show, a print supplement featuring this part of the Wild Atlantic Way, as well as a special Wild Atlantic Way holiday package from tour operator Buro Scan Brit, will be produced. It will be distributed with three popular Dutch magazines – Wandelsport Magazine, Hoogtelijn and Op Pad – reaching a further 100,000 outdoor enthusiasts in the Netherlands.

The crew’s itinerary was designed by Fáilte Ireland. Footage captured for the TV show will include snorkelling in Kinsale and a cooking demo in Casey’s of Baltimore; sea kayaking near Baltimore, as well as the spectacular views from the Baltimore Beacon; Mizen Head Signal Station, Bantry House and the Ewe Sculpture Garden near Glengarriff; cycling along the Beara Peninsula; as well as sampling some of the culinary delights at Manning’s Emporium in Ballylickey. On their last day here, the crew also filmed the Sheep’s Head Way walking route.

Karen van der Horst, Tourism Ireland’s manager for the Netherlands, said: “Tourism Ireland is delighted that Tracks & Trails agreed to film in West Cork, showcasing some of the great experiences Dutch holidaymakers can enjoy along this part of the Wild Atlantic Way. We know that that our target audience wants a holiday full of unique experiences. Co Cork, and the island of Ireland, are well placed to deliver this type of holiday. Working with lifestyle programmes such as Tracks & Trails is an excellent way for Tourism Ireland to encourage people in the Netherlands to come and experience the plethora of land and water-based activities, as well as the fantastic gastronomic experiences on offer here, for themselves.”

This was the third television crew invited to Ireland by Tourism Ireland in the Netherlands over the last two weeks – the others were Pluijm’s Eetbare Wereld (which means ‘Pluijm’s Edible World’) and 3 OP Reis (‘ ‘Channel 3 Travels’) – to capture footage for programmes which will be seen by a combined audience of almost 1.5 million potential Dutch holidaymakers for Ireland.

 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of approximately €3.64 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.

 

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