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04 Mar 2014

Targeting international tourists for Tyrone

Tourism Ireland seminar outlines overseas opportunities for local tourism businesses

Thirty tourism enterprises from around Co Tyrone came together at Corick House Hotel in Clogher for a tourism seminar and networking event, organised by Tourism Ireland in conjunction with Flavour of Tyrone.

The event – attended by hoteliers, visitor attractions and representatives of various other local tourism businesses – explored ways to grow overseas tourism to Tyrone and to Northern Ireland, in 2014 and beyond. Practical advice and tips about how to get involved in, and maximise, promotional opportunities overseas were outlined by Geraldine Egan from Tourism Ireland; while Martin McCrossan, of City Tours Derry, and Niamh Byrne, of Abhainn Rí Self Catering Cottages, Co Wicklow, shared examples of how they have worked with Tourism Ireland to grow their business from overseas.

Tourism Ireland is encouraging local tourism enterprises to be more proactive in promoting and selling overseas. In 2014, Tourism Ireland will secure thousands of promotional engagements for tourism enterprises – to help them do business overseas and facilitate them to ‘close the sale’.

Geraldine Egan, Tourism Ireland’s industry liaison officer, said: “I am delighted that so many of our tourism partners in Co Tyrone signed up to attend our seminar; it is really encouraging to have such interest in working together to grow tourism from overseas. The aim of our seminar was to provide our partners with a greater understanding of the overseas market, as they plan for the future. Tourism Ireland has thousands of promotional opportunities overseas for 2014 and we look forward to working with more partners – from Tyrone and elsewhere in Northern Ireland – who can help us to really bring the distinctiveness of a holiday here to life for overseas consumers and travel trade.”


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • By the end of 2014, we will have welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world.

Previous Press Release

03 Mar 2014

Under Starter’s Orders for Giro d’Italia 2014!