Kicking off a week-long programme of St Patrick’s celebrations in London, and elsewhere around the globe, An Taoiseach attended a reception sponsored by Tourism Ireland in the House of Commons today. The event, celebrating British-Irish relations, was attended by members of the House of Commons and House of Lords, as well as leaders of the Irish community living in London, influential travel trade, business tourism and media contacts. The event marks the start of a packed week of promotional activity for Tourism Ireland around the globe. Tourism Ireland’s St Patrick’s 2014 programme will span Great Britain, Mainland Europe, North America, Australia and New Zealand, as well as emerging tourism markets like China and South Africa.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- By the end of 2014, we will have welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.ireland.com, available in ten different language versions for over 30 individual markets around the world.