The Toronto Irish Film Festival (TIRFF) took place over the weekend, with Tourism Ireland sponsored the opening night film, ‘The Irish Pub’ – a documentary directed by Alex Fegan of Dublin-based Atom Films, which was shown to a sold-out cinema. As part of Tourism Ireland’s sponsorship of the event, a trailer promoting the Wild Atlantic Way was shown ahead of the screening of The Irish Pub – and all other TIRFF screenings over the festival weekend.
The Toronto Irish Film Festival celebrates Irish cinema and promotes the work of Irish filmmakers to the Greater Toronto Irish community and the Toronto film festival public. Reaching an audience of some 250,000 Torontonians of Irish descent, as well as many more movie lovers, TIRFF is a really good platform for Tourism Ireland to communicate with Toronto and Ontario based ex-patriots, highlighting the many reasons for them to visit the island of Ireland in 2014.
Jayne Shackleford, Tourism Ireland’s manager in Canada, said: “Tourism Ireland was delighted to sponsor the opening night film of this year’s Toronto Irish Film Festival. The festival provides an excellent opportunity to highlight the island of Ireland, including the Wild Atlantic Way, to members of the Irish diaspora living in the Greater Toronto Area, as well as Canadian film enthusiasts and the media.
“With year-round access from Toronto to Dublin beginning this year, Ireland is now more accessible than ever before for Canadians. Tourism Ireland is undertaking an extensive programme of promotional activity in Canada throughout 2014 – highlighting ease of access, the great value available and the many things to see and do right around the island of Ireland. Our message for Canadian holidaymakers is that there has never been a better time to visit.”
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- By the end of 2014, we will have welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.ireland.com, available in ten different language versions for over 30 individual markets around the world.