Minister Ring lends a hand to boost tourism from the Netherlands
Minister of State for Tourism and Sport, Michael Ring TD, was in the Netherlands last weekend, where he switched the green lights on Evoluon Eindhoven, as part of Tourism Ireland’s Global Greening initiative to celebrate St Patrick’s Day.
Evoluon Eindhoven – a conference centre and former science museum – is just one of over 120 famous landmarks and iconic sites around the world which were illuminated in green last weekend, as part of Tourism Ireland’s annual Global Greening initiative.
Minister Ring was in the Netherlands as part of a ‘Promote Ireland’ programme around St Patrick's Day – helping to promote tourism to Ireland in 2014. During his visit to Eindhoven, Minister Ring took the opportunity to launch the new Ryanair flight between Eindhoven and Ireland West Airport Knock, which begins on 1 April. Minister Ring met influential Dutch travel writers, highlighting the new Ryanair flight, as well as the many things to see and do on a holiday in Ireland, including the Wild Atlantic Way.
Tourism Ireland’s St Patrick’s 2014 programme spanned Great Britain, Mainland Europe, North America, Australia and New Zealand, as well as emerging tourism markets like China, India, the Middle East and South Africa. More than 120 landmark buildings and iconic sites around the world went green to celebrate St Patrick’s Day. In the Netherlands, Spendor Amsterdam (a new music centre) was also illuminated in green last weekend.
Karen van der Horst, Tourism Ireland’s manager in the Netherlands, said: “We are delighted that Minister Ring was with us in the Netherlands for the important St Patrick’s period, to help us deliver the message about the many great reasons to visit Ireland this year and, in particular, the new flight from Eindhoven to Ireland West Airport Knock. We look forward to working closely with Ryanair and IWAK to maximise the promotion of this new service.
“Tourism Ireland’s Global Greening initiative was even bigger and better this year, with some famous additions like the Great Wall of China, the Treasury in the ancient city of Petra and Sleeping Beauty’s castle at Disneyland® Paris. Our aim was to bring a smile to the world and to convey the message that the island of Ireland offers the warmest of welcomes and great fun, as well as fantastic scenery and cultural activities.”
An online advertising campaign, in conjunction with Ryanair, is currently under way in the Netherlands, to promote travel from Eindhoven to the west of Ireland. Tourism Ireland’s busy programme of activity also includes email marketing to 70,000 potential Dutch holidaymakers and social media activity (Tourism Ireland had more than 84,000 fans on Facebook in the Netherlands). Co-operative promotions are also happening with Aer Lingus; with top Dutch tour operators like Kras, De Jong Intra, BBI Travel and Buro Scanbrit; and with online tour operators including Ebookers and Cheaptickets. Tourism Ireland also operates a busy, year-round programme of PR and publicity in the Netherlands, which includes press trips to Ireland for key travel and lifestyle journalists, as well as the distribution of regular e-newsletters and press releases.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- By the end of 2014, we will have welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.ireland.com, available in ten different language versions for over 30 individual markets around the world.