Targeting French tourists for the island of Ireland
Eight Irish tourism companies travelled to Nice this week, to meet and do business with around 40 of the top tour operators and travel agents based in Nice and the French Riviera. The event was organised by Tourism Ireland, in conjunction with Nice Airport, to highlight ease of access between Nice and the island of Ireland – and to grow tourism business from the south of France. Air links from Nice include Aer Lingus to Dublin, easyJet to Belfast and Ryanair to Shannon and Dublin.
Involving a B2B workshop, presentations from Nice Airport and the airlines in attendance, as well as a networking reception, the event provided an excellent platform for Tourism Ireland and the Irish companies to showcase and sell their product. As well as emphasising ease of accss, the event was also an excellent opportunity for Tourism Ireland to highlight the Wild Atlantic Way, the Causeway Coastal Route, as well as major events happening here this year – including the Grande Partenza of the Giro d’Italia and Limerick City of Culture 2014.
Finola O’Mahony, Tourism Ireland’s head of Europe, said: “2013 was a record year for French visitors to Ireland and we are undertaking an extensive programme of promotions throughout 2014, to keep the momentum going and build on that growth. We are delighted that so many of the key travel agents and tour operators in this part of France have taken the time to meet with our Irish industry partners, to hear about our wonderful tourism offering and the many things to see and do on a holiday on the island of Ireland.”
Over 19 million potential French holidaymakers will see advertising for Ireland this spring. Tourism Ireland’s TV ads – featuring the Wild Atlantic Way and the Causeway Coastal Route – are airing around prime time programmes on popular channels like FR1, France2 and France3, as well as on a number of satellite channels. Working closely with airlines and the travel trade in France is a key priority for Tourism Ireland; co-operative campaigns with carriers, including Irish Ferries, Brittany Ferries, Aer Lingus, Ryanair and EasyJet, are promoting flights and ferry services to Ireland. And about 13 million French commuters are seeing a major outdoor campaign in Paris metro stations right now, highlighting the island of Ireland and great value offers in conjunction with Go Voyages (a French online travel agent).
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- By the end of 2014, we will have welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.ireland.com, available in ten different language versions for over 30 individual markets around the world.