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17 Mar 2014

Ireland’s big ‘drive’ at golf promotion in Toronto

Teeing up our word-class golf in Canada

Tourism Ireland in Canada kicked off its 2014 golf campaign last weekend at the Toronto Star Golf & Travel Show, together with several golf and tourism partners from Ireland.

The three-day show is Canada’s largest golf exhibition, attracting about 30,000 golf and travel enthusiasts – providing a fantastic platform to showcase the golf experience on offer here for Canadian golfers.

Jayne Shackleford, Tourism Ireland’s manager in Canada, said: “The Toronto Star Golf & Travel Show provides an excellent platform to showcase our world-class golf to thousands of golf enthusiasts in Toronto and the Greater Toronto Area. With year-round access from Toronto to Dublin beginning this year, Ireland is now even more accessible for Canadian golfers. We have a busy promotional programme under way, to encourage more Canadians to consider a golfing holiday in Ireland – which includes capitalising on the global success of our major golf champions as ambassadors for the island of Ireland.”

Golf holidays in Ireland are a major focus for Tourism Ireland in Canada, and in other key markets around the world, and the organisation has a busy programme of promotions under way to grow the number of golf tourists in 2014 and beyond. Tourism Ireland is working hard to drive home the message that a golfing holiday here is about much more than a round of 18 holes – the combination of our world-class golf courses and our unique brand of hospitality plays a key role in attracting golfers to come here.


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • By the end of 2014, we will have welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world.