This is Tourism Ireland’s corporate website. 
If you are looking for information about holidays on the island of Ireland, please visit Ireland.com.

17 Mar 2014

Ireland’s big ‘drive’ at golf promotion in Toronto

Teeing up our word-class golf in Canada

Tourism Ireland in Canada kicked off its 2014 golf campaign last weekend at the Toronto Star Golf & Travel Show, together with several golf and tourism partners from Ireland.

The three-day show is Canada’s largest golf exhibition, attracting about 30,000 golf and travel enthusiasts – providing a fantastic platform to showcase the golf experience on offer here for Canadian golfers.

Jayne Shackleford, Tourism Ireland’s manager in Canada, said: “The Toronto Star Golf & Travel Show provides an excellent platform to showcase our world-class golf to thousands of golf enthusiasts in Toronto and the Greater Toronto Area. With year-round access from Toronto to Dublin beginning this year, Ireland is now even more accessible for Canadian golfers. We have a busy promotional programme under way, to encourage more Canadians to consider a golfing holiday in Ireland – which includes capitalising on the global success of our major golf champions as ambassadors for the island of Ireland.”

Golf holidays in Ireland are a major focus for Tourism Ireland in Canada, and in other key markets around the world, and the organisation has a busy programme of promotions under way to grow the number of golf tourists in 2014 and beyond. Tourism Ireland is working hard to drive home the message that a golfing holiday here is about much more than a round of 18 holes – the combination of our world-class golf courses and our unique brand of hospitality plays a key role in attracting golfers to come here.

 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • By the end of 2014, we will have welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is www.ireland.com, available in ten different language versions for over 30 individual markets around the world.