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10 Mar 2014

Face-to-face with the Culture Wall

American prize-winner in town to check out her photo on Tourism Ireland’s Culture Wall

The winner of Tourism Ireland’s Culture Wall competition on Facebook, Barbara Caracciolo from Texas, was in Londonderry this week – checking out her ‘profile picture’ on the Wall. As part of last year’s Derry~Londonderry UK City of Culture celebrations, and to create a legacy of the important year, Tourism Ireland invited its Facebook fans around the world to submit their profile pictures, to create a giant photo mosaic – online – which was subsequently used to create a real life piece of art, now installed as the Culture Wall in the city centre.

More than 27,000 people from across the globe responded to Tourism Ireland’s invitation – from the United States, Canada, Australia and New Zealand, as well as from closer to home, including Great Britain, Germany, Spain, Scandinavia and the Netherlands – uploading their profile pic through a specially-created Culture Wall app. These Facebook profile pictures were then used to replicate – digitally – a piece of art created by local artist Domnall Starkie. This digital photo mosiac was then transformed into a magnificent – and impressive (the wall measures 18 metres by five) – example of wall art on the Primark building on Market Street.

As well as enjoying a guided walking tour of the city, which (of course!) included checking out the Wall, prize-winner Barbara and her daughter, Angela, visited many local attractions – including the Guildhall and the Peace Bridge. They also travelled along the Causeway Coastal route, stopping off at the Old Bushmills Distillery, the Giant’s Causeway and Carrick-a-Rede rope bridge.

Tourism Ireland’s objectives in creating the Culture Wall were twofold: initially in 2013, to raise awareness around the world of Derry~Londonderry as UK City of Culture and secondly, to build on the legacy of this special year for the city. Niall Gibbons, CEO of Tourism Ireland, said: “Our Facebook promotion, and subsequent unique creation, was a fantastic way to raise awareness of last year’s City of Culture, and to provide a wonderful legacy of the year. Domnall Starkie has managed to encapsulate the vibrancy and energy of the city, helping to encourage many more visitors from around the world to come here in 2014 and beyond.”


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • By the end of 2014, we will have welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world.