Leading journalists from Germany, France and Luxembourg visited Wicklow and Dublin this week, as guests of Tourism Ireland and Luxair (Luxembourg’s national airline). Representing various online and print publications, the journalists were here to experience some of the many things to see and do on a holiday in Ireland – and, in turn, to inspire their readers to come and experience the destination for themselves.
The group’s itinerary – prepared by Fáilte Ireland – included a visit to Powerscourt House and Gardens, followed by a guided tour of the monastic site at Glendalough. They also enjoyed a Viking Splash Tour, a visit to the Guinness Storehouse and an evening of Irish music and dance at the Irish House Party in the Lansdowne Hotel, in Dublin.
Danielle Neyts, Tourism Ireland Belgium, said: “Tourism Ireland was delighted to invite this group of influential journalists to visit Dublin and Wicklow. Seeing is believing – so fact-finding visits like this are an extremely important element of our publicity and PR programme in Belgium and France; they are a really effective way for us to get positive exposure for Ireland through the media, helping us to showcase the superb tourism experience on offer here to thousands of potential Belgian and French holidaymakers.”
Luxair will operate four direct flights from Luxembourg to Dublin every week from this summer and Tourism Ireland will be taking every opportunity to highlight the route. Danielle Neyts continued: “Luxair’s decision to resume its direct Luxembourg to Dublin service is good news indeed for tourism to the island of Ireland. We look forward to working closely with Luxair and Dublin Airport, to maximise the promotion of this route and to help drive demand for the flights. As an island destination, the importance of convenient, direct flights to Ireland cannot be overstated; we know there is a proven correlation between access to Ireland and growth in visitor numbers.”
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of approximately €3.64 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.ireland.com, which appears in 11 different language versions for over 30 individual markets around the world.